Disclosure: I was approached by Oldways to be a Whole Grain Sampling Day Ambassador for 2014. They sent me a box of samples for my participation. I received no compensation for this post. All opinions remain my own.
On the first Wednesday in April every year, the Whole Grains Council holds its annual Whole Grain Sampling Day, an opportunity to try whole grain foods and see just how fantastic they really are. Their theory is that you’re more likely to buy it if you try it, and I have to agree. There are many foods I’ve passed over in life because I never tried them before–and I usually discovered later that I was missing out!
Today you’ll find a multitude of options for sampling whole grain foods. From specials at Dunkin’ Donuts to Denny’s Restaurants, California Pizza Kitchen to Roman Meal–the conversation will be taking place online through social media and there will be deals and opportunities to try whole grains in person, too. Whole Grains Council has a page on its website detailing some of these programs.
When I was approached by Oldways to participate this year as a Whole Grain Sampling Day Ambassador, I was excited! My personal goal of integrating more whole foods–and, by extension, whole grains–into our diet while continuing to enjoy the sorts of foods we’ve always loved had finally coincided with a program to do just the same. It was meant to be! As an Ambassador, I would receive a box of samples of some great ways to incorporate whole grains into our diet AND be able to give away the same box to one of my readers! Yes, YOU will get a chance to win your own personal whole grain sampling day box and eat your way through it! Pretty cool, huh? (Enter at the end of this post in the Rafflecopter box for your chance to win!)
The box arrived and I was elated. There were more products in it than I expected. And while I feared it might consist of the sort of twigs and flakes we tend to imagine whole grains to be–tasteless, bland, and boring fare saved only for 80s health food crazes–I was completely wrong. There were Mi-Del honey graham crackers and Roman Meal sandwich bread and Real McCoy’s rice puffs. My kids fought over the Skeeter nut-free cookies, quickly devouring them and begging for more. There was a cinnamon crunch Snackimals cereal from Barbara’s they couldn’t wait to dive into. The BelVita breakfast cookies soon became my quick snack before skiing, providing energy when I was on the go. And the Saigon Sunrise Vietnamese cinnamon kettle corn from Pops-a-Lot–WOW. I shared it with my co-workers and we couldn’t stop picking from it. I never would have imagined cinnamon + kettle corn, but it’s a winning combination. None of this was boring or bland. And I was thrilled!
I also had the opportunity to order a 5-pound bag of All Natural Ultragrain Blend All Purpose Unbleached Flour, which I used in the recipe I’m sharing today. It’s a cup-for-cup replacement for all-purpose flour that gives you the nutrition of whole grain while combining the taste and convenience of white flour. As a baker, I was very intrigued about this product. Baking, in particular, is tricky if you’re trying to sub in whole grains. They change the texture, often making the finished product chewy or dry, with a graininess that can be undesirable. Their claim that I could use this flour blend in place of white flour and end up with a baked good that was just as appealing was one I had to test out. And I couldn’t think of a better way than with an indulgent coffee cake. Rhyme and reason, after all. I like to blend my extremes.
The Ultragrain flour seemed finer than white whole wheat flour I had used in the prior testing of this recipe. When the coffee cake emerged from the oven, it was fluffier than the last time I baked it–off to a great start. I was so impatient waiting for it to cool. I wanted to try it right away. The verdict? FANTASTIC! The crumb was light AND moist, which was not what I expected at all. If you didn’t know any better, you wouldn’t be able to detect the whole grains hidden inside. Ultragrain lives up to its claim! I’ll definitely be looking for this at the store.
So get on out there today and add some whole grain to your day. It’s really a lot easier than you think–and tastier, too! If you need some ideas on other recipes to try, Oldways also has a fantastic whole grains Pinterest board. Enjoy!
Whole Grain Streusel Coffee Cake
- 1/4 cup unsalted butter cold and cut up into pieces
- 1/4 cup All Natural Ultragrain Blend All Purpose Unbleached Flour
- 1/4 cup light brown sugar
- 1/4 cup raw turbinado sugar
- 1 teaspoon ground cinnamon
- 1 1/2 cups All Natural Ultragrain Blend All Purpose Unbleached Flour
- 2 teaspoons baking powder
- 1/2 teaspoon kosher salt
- 1/4 teaspoon ground cinnamon
- 1/2 cup plain yogurt
- 1/4 cup whole milk
- 1/3 cup butter softened
- 3/4 cup light brown sugar
- 1 large cage-free egg
- 1 1/2 teaspoons vanilla extract
- Preheat oven to 350 degrees Fahrenheit. Grease an 8"x8" baking dish and line with parchment paper. Set aside.
- In a medium mixing bowl, rub the butter, flour, brown sugar, raw sugar, and cinnamon together with your hands for a couple minutes, working it over until you get crumbly clumps like wet sand. Set aside.
- In a large mixing bowl, whisk together the flour, baking powder, salt, and cinnamon. Set aside.
- In a 2-cup liquid measuring cup, whisk together the yogurt and whole milk. Set aside.
- In the bowl of a stand mixer fitted with the paddle attachment, cream the butter and brown sugar until light. Beat in the egg, mixing until incorporated. Stir in the vanilla extract.
- Alternate adding the flour and yogurt mixtures, mixing until just incorporated.
- Spread in the prepared baking dish and sprinkle the topping over the batter.
- Bake for 24-30 minutes, or until a cake tester inserted in the middle comes out clean.
- Cool completely before removing from pan and serving.
Want to win your own Whole Grain Sampling Day box?
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